mood
About Us
The mood app is a space where we prioritize emotional health by allowing users to connect with each other in a fun, engaging and authentic way digitally.
Timeline
10 Weeks - April 2021 to June 2021
Role
UX Designer/ Researcher
Client
BrainStation
Tools
Sketch, InVision, Figma, Zoom, Google Meets
Design Challenge
My design challenge consisted of introducing a social app, that would be an antidote for loneliness amongst young adults in Canada.
68%
Canadian Young adults reported feeling lonely since the 2020 Lockdown Restriction
83%
Of Millennials Reported Feeling Disconnected since COVID-19 global pandemic (poll,2021)
48%
Of Canadian youth are facing loneliness due to isolation (n.d.).
Key Interview Themes
Theme: Feeling Disconnected from friends and family
¾ of the interviewees expressed feeling disconnected from friends interviews
Theme: Feeling Lonely
74% of young adults between the ages of 18-35 expressed feeling lonely since the pandemic (IG poll)
Craving face to face connection
4/4 of my interviews admitted to using Facetime or Video Chat to connect
Problem Space
Finding fun ways for young adults to feel seen and connected. This is an issue because millennials are the largest demographic in Canada that feel lonely.
Intervention
Creating a fun app tool that consists of video chatting loved ones because people can’t see their family
Users realizing that people care
A quick an accessible call to action that takes 1 min for the individual to feel seen and valued
Constraints
Accessibility to users
The ability to feel comfortable vulnerable online
App funding
How Might We
How might we create a space for young adults between the ages of (18-30) to feel less lonely and more genuinely excited about connecting with family and friends in a fun and emotionally healthy way
Task Selection Process
Epics & Stories
The epics that I started with to decide which features I would like to add to the app was:
About my friends and family
Connect/Chat
Friends & Family status
Games
My Status
Support
Share
Chosen Epic & Stories
The chosen epic we went with was connecting and chatting with friends, because we noticed there were the most user stories that came out of it. The epic really portrayed the main purpose of the map
User Persona
Task Flow
Jessie’s User Flow
Task 1: Create an account
Task 2: Input account info
Task 3: Clicks get started!
Task 4: Would you like to add some of your friends to your contacts? clicks “Yes”
Task 5: Adds 3 friends
Task 6: Would you like to let your friends know you’re thinking about them? clicks“Yes”
Task 7: Choose Lemiso
Task 8: “Send Vibes” to Lemiso
Task 9: Click “Clapping” hands for cheering Lemiso on
Task 10: “Logout”
Visualization & Prototyping
Ideation Sketch
I began my sketching and ideation process by creating a draft user flow for how I wanted my user to experience the app.
Mood-board
The inspiration for “Mood app” was that we wanted to give it a minimal, dreamy & whimsical aesthetic.
Lo-fi Wireframe
For ideating for the lo fi-prototype for iOS mobile design. We considered Design heuristics and human centred design for creating the prototype
Hi-fi WireFrames
Marketing Website
UI Library
The .concept for our UI “mood application” was to give a moody feel throughout the app, with a minimal yet futuristic feel throughout. We used moving GIPH icons as our accent piece. The two fonts that we stuck to were, Monument as our header and brand font. For our body we stuck to Avenir, to keep minimal look consistent .
Future of
mood
Impact of Mood
I believe the impact of Mood, goes beyond the app, but making each individual using the app feels seen, loved and valued. The impact of 2020 on the young adult age (18-30) has left individuals feeling so disconnected and more alone then ever before. My hope is that, this app will leave users feeling more surrounded and more connected to their friends and family than ever before.
Future Thinking via Tarot Cards of Tech
I love this question because it makes me think bigger and bring me to possibly what my ideal users would experience using this app and even need.
Mood, creates new ways for people to interact by allowing the user and their friends to see how you they are actually feeling on a day to day bases while prompting the users to connect, support and even celebrate each other.
My product compliments the role of the user, by allowing quick call to actions that are impactful, which allowing the receiving user to feel seen and valued.
